Coca-cola has confirmed that Diet Coke has sealed a "long-term partnership with Taylor Swift". This is just a part of Diet Coke's "Extraordinary campaign", the talented country singer will be featured in television, print and digital advertising scheduled to lunch soon.
According to a press release, the singer will “serve as a program ambassador for several Diet Coke initiatives and will be integrated into all key marketing efforts for the brand -- including advertising, retail activation, experiential and more.”
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